Healthy, wholesome, great-tasting turkey
you'll be proud to serve your family.
What is Naturally Inspired?

Naturally Inspired™ by Butterball* turkeys are raised without any antibiotics ever. Their diet is based on whole grains and spring water ensuring they get all the important nutrients they need. Naturally Inspired Turkeys are grown on Canadian family farms dedicated to raising turkeys right. With the help of our farmers, suppliers, veterinarians, and employees, we’re dedicated to delivering healthy, wholesome, great-tasting turkey you’ll be proud to serve your family.

Seasoned Young Turkey with Giblets

Raised Without Antibiotics

Canadian farmers take great pride in the Naturally Inspired turkeys raised on their local, family farms. These turkeys are grain fed and never given antibiotics. Infused with extra virgin olive oil and subtle notes of sage, thyme and rosemary, Naturally Inspired turkeys are perfect for every family get together!

INGREDIENTS: Turkey infused with water, Canola oil, Extra virgin olive oil, Sea salt, White pepper, Sage, Thyme, Rosemary, Savoury.


Nutrition Facts
Per 100g
Amount % Daily value
Calories 150
Fat 8g 12%
Saturated Fat 1.5g
+ Trans Fat 0.5g
Cholesterol 65mg
Sodium 270mg 11%
Carbohydrate 0g 0%
Fibre 0g 0%
Sugars 0g
Protein 19g
Vitamin A 2%
Vitamin C 0%
Calcium 0%
Iron 6%
Cook-Thaw Chart
Size *Thaw **Cook Time
KG LB Days Stuffed Unstuffed
4 – 5
5 – 8
8 – 10
8 – 11
11 – 18
18 – 22
3 – 4
4 – 5
3½ – 4 H
4 – 4½ H
4½ – 5 H
2¾ – 3¼ H
3¼ – 3¾ H
3¾ – 4¼ H
*Thaw in refrigerator
**Cook times are approximate as oven temperatures vary


  1. Thaw in refrigerator (see chart)
  2. Remove packaging. Remove giblets from neck cavity and remove neck from body cavity. Refrigerate until ready to use. Drain juices and blot with paper towels.
  3. Stuff neck and body cavities lightly. Allow ¾ cup stuffing per pound (optional).
  4. Place turkey, breast up, on flat rack in pan about 8cm (3″) deep. Brush skin with vegetable oil to prevent drying. Do not cover or add water.
  5. Place turkey in middle of preheated 325˚F (165˚C) oven. Roast according to chart. To prevent skin from becoming too dark, cover with aluminum foil near end of cooking time. Check for doneness with a meat thermometer, thigh should be minimum 180˚F (82˚C) / stuffing should be minimum 165˚F (74˚C).

Allow turkey and stuffing to stand for 15 minutes before carving.

Bone-in Turkey Breast

Raised Without Antibiotics

In a time crunch? Cooked from frozen or thawed, the Butterball Bone-in Turkey Breast is tender and juicy. Prepare with your favourite seasonings and sauces for a meal bursting with flavour!


INGREDIENTS: Turkey breast, Water, Canola oil, Extra-virgin olive oil, Salt, Buttermilk powder, Sugar, Natural flavour, Spice.


Nutrition Facts
Per 100g
Amount % Daily value
Calories 160
Fat 10g 13%
Saturated Fat 2g
+ Trans Fat 0g
Cholesterol 55mg
Sodium 230mg 11%
Carbohydrate 0g 0%
Fibre 0g 0%
Sugars 0g
Protein 18g
Potassium 225mg 5%
Calcium 10mg 1%
Iron 1mg 6%

BBQ or Oven:

Product may be prepared from frozen or thawed. Thaw product (if desired) in refrigerator for 1 day. Preheat oven or BBQ to 325°F (165°C). Before removing plastic bag, place roast under warm, running water for 1 minute. Remove bag. Place turkey on rack in shallow roasting pan. Do not cover. If cooking on BBQ, place directly on grill and cook using indirect heat. Turn roast over once, halfway through cooking. Cook until meat thermometer reads 165°F (74°C) – approximate cook times below. Let stand for 10 minutes before slicing.

Lean Turkey Burgers

Raised Without Antibiotics

A new turkey burger that is not only juicy and flavourful, but made with meat that has been Raised Without Antibiotics. This recipe includes only simple, clean ingredients. There are no chemical additives or preservatives.

INGREDIENTS: Turkey, sea salt, brown sugar, dextrose, onion powder, natural flavor


Nutrition Facts
Per 1 patty (113g)
Amount % Daily value
Calories 180
Fat 8g 12%
Saturated Fat 2.5g
+ Trans Fat 0.1g
Cholesterol 90mg
Sodium 400mg 17%
Carbohydrate 1g 0%
Fibre 0g 0%
Sugars 1g
Protein 22g
Vitamin A 4%
Vitamin C 0%
Calcium 0%
Iron 10%


Cook from frozen on preheated grill. Place burgers on medium-high heat for 5 to 6 minutes per side, turning occasionally, until an internal temperature of 74°C (165°F) is reached.

Pan Fry:

Cook from frozen. Fry burgers over medium heat for 4 to 6 minutes per side in an oiled pan until and internal temperature of 74°C (165°F) is reached.

Frequently Asked Questions

Our Naturally Inspired turkeys are raised without any antibiotics ever and our growers comply with a protocol reviewed and approved by the Canadian Food Inspection Agency. To learn more click here.

Turkey care and well-being begins at the farm with dedicated growers following stringent growing methods to ensure the humane raising of our turkeys. We are committed to the use of antibiotics only when required and prescribed by a veterinarian to maintain the health of the flock.

If medication is required, the turkeys are removed from the flock and no longer qualify for the Naturally Inspired brand. Note: Mandatory antibiotic withdrawal periods prior to marketing are veterinary enforced and verified ensuring all turkey meat in Canada is antibiotic free.

Canadian turkeys are not given growth hormones or steroids. These drugs have been prohibited for over 30 years. Also, turkeys are not genetically modified in any manner. Advancements in breeding and selection, combined with better feed and on-farm programs are responsible for the larger, healthier and meatier turkeys raised today.

We created Naturally Inspired™ by Butterball* for those specifically seeking turkey raised without any antibiotics. Butterball has always been committed to the responsible use of antibiotics. The medications used for our turkeys are administered in strict compliance with regulations and only provided when needed to keep them healthy. All medications used are federally approved and exclude all Category 1 antibiotics, a Health Canada classification that identifies the most important antibiotics used in human medicine.