Press Release: Alexa, Ask Butterball How to Cook a Turkey

Iconic brand introduces voice assistance to help cooks “Host Like a Boss”  

Toronto, ON (November 1, 2018) – From questions about what to do
when your son tries stuffing a turkey with Lego, to inquiries about the
jacuzzi-defrosting technique, Butterball’s Turkey Talk-Line experts have heard
it all. Now, the experts are empowering cooks with more turkey resources than ever. With people increasingly
turning to their smart speakers for guidance, it’s the perfect time to integrate
Butterball’s expertise into their new hands-free, in-kitchen helper: Amazon Alexa.

For more than 65 years, Butterball has empowered cooks to shake off the stress of holiday meal prep and host like a boss. The Turkey Talk-Line has already evolved to offer support through text, email, live chat, and this year, the Turkey Talk-Line is extending its presence to the voice space with the help of Amazon Alexa.

Through the new Butterball skill for Amazon Alexa – now available on Alexa-enabled devices – a simple voice command (“Alexa, ask Butterball…”) allows cooks to hear trusted Turkey Talk-Line experts share answers to frequently asked questions and provide turkey preparation advice. Users can also watch how-to videos on compatible devices like Echo Show, Echo Spot and Amazon Fire TV Cube. To use the Butterball skill for the first time, Alexa users can say “enable Butterball skill” to their Alexa-enabled device or enable directly by visiting the Alexa Skills Store through the Alexa app or Amazon.com.

“The Turkey Talk-Line is focused on one-on-one help for cooking turkey – whether it’s a first-time cook or a 20-year veteran,” said Nicole Johnson, Co-Director of the Butterball Turkey Talk-Line. “Nothing will ever replace a phone call with an expert; but our goal is to reach cooks where it’s convenient for them and give them the confidence to ‘Host Like a Boss’ through as many means as possible.”

Teaming up with Alexa enables the Turkey Talk-Line to deliver expert advice via the voice service, Alexa. To learn more about the skill and the ways the Butterball Turkey Talk-Line is supporting cooks everywhere, visit Butterball.ca or Butterball’s social channels, like Facebook, Instagram and Twitter.

“The new Butterball skill for Alexa lets customers tap into years of expert cooking advice on how to prepare a turkey – even when their hands are full in the kitchen,” said Rob Pulciani, Vice President, Amazon Alexa. “We’re excited that Alexa can help make the holidays a little easier for our customers.”

Expert Advice Anytime, Anywhere: Butterball Turkey Talk-Line experts are available Nov. 1
through Dec. 24. With decades of helping home cooks under their belts,
Butterball’s experts are a holiday staple and a source of vital turkey knowledge.
With Butterball experts taking care of the turkey questions, hosts can spend
more time putting their own stamp on the day and truly “Host Like a Boss.” You
can reach the Turkey Talk-Line via:

  • NEW! Butterball Skill for Amazon Alexa: Starting Nov. 1, users can enable the Butterball Skill for Amazon Alexa. Once enabled, just ask the Butterball skill for Alexa your cooking questions and hear trusted Talk-Line experts share answers. Users can even watch how-to videos on compatible Alexa-enabled devices (Echo Show, Echo Spot and Amazon Fire TV).
  • Text (844-877-3456): With nearly one in three first-time cooks saying they’d text the Butterball Turkey Talk-Line for cooking help, it only makes sense that, for the third year in a row, the Turkey Talk-Line offer text support.
  • 1-800-BUTTERBALL (1-800-288-8372): Turkey Talk-Line experts will be available this season starting Nov.1 through Dec. 24, 2018, to answer questions and assist all holiday cooks.
  • How-To Videos: Need a visual guide? Check out our fun and helpful instructional videos at Butterball.ca.

About the Butterball Turkey Talk-Line

One of the first national, toll-free consumer help lines, the Turkey Talk-Line has
helped almost 50 million consumers since its first season in November 1981.
Each November and December, professionally trained turkey experts assist more
than 4 million cooks through the Turkey Talk-Line, Butterball.com, Facebook,
Twitter, Instagram, live chat and emails in the United States and Canada. With
more than 50 staff members, the Turkey Talk-Line has the resources to answer
questions from both English- or Spanish-speaking callers and respond to
questions via email.

For more information contact Elizabeth.Krock@ZenoGroup.com.